“The great thing about Nilmore is that we run the entire circular loop ourselves, and that’s the alpha and omega of circular concepts. Development, design, production, sales, feedback for recycling and the recycling itself are items that need to be put together for the solution to work,” says CEO Nilmore Hurta.
The founder of Nilmore, Mikuláš Hurta.Already during his studies, Mikuláš Hurta held various positions in manufacturing companies. He got involved in process engineering and production project management, and in just twenty-one years he became the manager of the Czech branch of an international aircraft painting company.
“A senior management position taught me a lot, I gained the necessary insight, I learned how to deal effectively with business partners and much more. But after a few years I felt I had to do something something that made sense to me. To create something that had a positive impact on the business and so I was looking for ways to get into it,” says Hurta, who eventually traded the job of manager at an international company for his own business plan.
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The young executive at the time got into textiles in a rather atypical way – through pants. “It may sound ridiculous, but at that time I was just dragging my third pair of pants in a month, and since managerial life is a carousel from morning to night, I didn’t have time to go to the store to choose some. I imagined it would be easier for me to order pants in several sizes on the Internet, the courier would bring them to me the next day, I tried them on and chose them.”
However, the idea of distributing clothes lacked positive impact, so Mikuláš started thinking about offering sustainable fashion.
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“I soon discovered that there aren’t many products on the market that can be backed up, so to speak. And when I took it seriously and consulted with experts, I realized that the modern materials, such as tencel, do not actually deal with the negative impact on nature and only slow it down, so we set out to find a solution in the form of material development, which became, and still is , our way. From the beginning, we agreed on the basic idea that the first condition of sustainability for us is circularity. Saving raw materials and eliminating waste are essential because these are the two steps of producing clothes that have the worst impact on the planet,” says founder Nilmore.
Ignorance is an advantage
According to the entrepreneur, the fact that he was not from the field was rather a plus. “If I knew the environment, I probably wouldn’t go to the project. It may seem like a classic phrase, but it’s 100% valid. Going there with a clear eye, when you have no idea what what is happening and what is not happening, we are able to think outside the box and ask the right questions that a scientist or an expert might not ask because he would find it stupid, it is enormous for the advantage of development.”
The young company managed to cope with the development of the material, the efficient recycling process and the collection system for used clothes. “Our clothes, which people no longer want to wear, can be returned for recycling through a network of circular collection points.”
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In terms of production, Nilmore currently mainly focuses on the production of materials and clothing for companies or other brands. “However, we have also launched an online store with our own brand and an additional assortment, and you can see the clothes live in the showroom in Ostrava,” adds the entrepreneur.
At Nilmore, material development ideas don’t stop there. “We are currently testing 100% recycled and 100% recyclable polyester, and will soon be introducing circular cotton products, for which we have now achieved the highest level of recyclability technologically possible for cotton. Other development projects include, for example, materials from algae and fungi, but some ideas still have a long way to go in the market,” concludes Mikuláš Hurta.